Western MA DJ Selected to Perform at Boston Celtics Pride Night
Western MA DJ Selected to Perform at Boston Celtics Pride Night
DJ Nicki Nell to represent Western Mass at one of New England’s most visible sports and entertainment stages on March 27
Western MA DJ Selected to Perform at Boston Celtics Pride Night
DJ Nicki Nell to represent Western Mass at one of New England’s most visible sports and entertainment stages on March 27
Boston, Mass. — Visual Sound Productions, Inc., a Western Massachusetts-based entertainment and event production company, announced that its President and lead, DJ Nicki Nell, has been selected to perform at the Boston Celtics game against the Atlanta Hawks, where they are celebrating Pride Night on March 27 at 7:30 PM at TD Garden.
The opportunity marks a significant moment for regional representation, as Nell was chosen to perform in one of the country’s most competitive entertainment markets. Boston’s deep roster of local DJ talent makes the selection especially notable, positioning Nell as a standout voice bringing Western Massachusetts’ creative energy to a major league stage.
“This is bigger than one performance,” said Nicole Nell. “To represent Western Massachusetts at the Garden, is the biggest honor in New England. After working with the Miami HEAT, it’s awesome to be able to bring my energy, my perspective, and my pride to my home state.”
The performance is part of the Celtics’ annual Pride Night celebration, an event that highlights and supports the LGBTQ+ community within the sports and entertainment space. The initiative is supported in part by the Massachusetts LGBT Chamber of Commerce, whose partnership has been instrumental in shaping the evening’s programming and community impact.
Nell’s selection reflects a growing recognition of talent beyond Boston’s immediate market, creating visibility for creatives and businesses across the state. The moment underscores a broader shift toward inclusivity not only in representation, but in where organizations are sourcing talent.
“The Celtics Pride Night platform is an incredible example of what intentional collaboration can look like,” said Nell. “Opportunities like this are about bringing people together. Music is a universal language and can bring everyone from all different backgrounds together”
Nell brings prior experience performing in high-profile sports environments, including two seasons performing with the Miami Heat, further reinforcing her ability to deliver in front of large-scale, high-energy audiences. Known for her ability to read a crowd and keep the energy high, Nell brings a performance style that fits seamlessly into the fast-paced world of live professional sports.
As President of Visual Sound Productions, Inc., Nell has built a reputation for delivering elevated entertainment experiences across weddings, corporate events, and large-scale productions throughout New England. Her appearance at TD Garden signals a continued expansion of that footprint into major sports and live event environments.
The March 27 game and Pride Night celebration will take place at TD Garden in Boston, MA, with tip-off scheduled for 7:30 PM. Tickets are available through the Boston Celtics website.
For media inquiries or interviews, please contact Nicole Nell at (413) 310-2350 or nicole@visualsoundprod.com.
The following photos are attached and available for use with the captions provided:
“DJ Nicki Nell Celtics Headshot” - image courtesy of Visual Sound Productions, Inc. multimedia team of Springfield, MA
“Nicole Nell Celtics Setup” - image courtesy of Visual Sound Productions, Inc. multimedia team of Springfield, MA
“Celtics Pride Night Flyer” - image courtesy of the Massachusetts LGBT Chamber of Commerce
Additional Info
Media Contact : nicole@visualsoundprod.com