The new website reflects the way today’s audiences search for information and is designed to make it easier for users to explore academic programs, learn about AIC’s people and opportunities, and connect with the College. The site includes a mobile-responsive layout, expanded use of photography and video, enhanced storytelling, and improved navigation.

“The way students search for and choose a college continues to evolve, and whether students are conducting their own research or turning to AI tools for answers, an institution’s website is often the first chance to make an impression,” said Michael Eriquezzo, vice president for Marketing and Communications. “This redesign allows us to showcase what sets AIC apart, from our academic programs and student outcomes to our strong support systems and remarkable campus community.”

The modernized website also provides a stronger platform for sharing the stories that define the College community, highlighting student experiences, faculty expertise, alumni achievements, campus news, and the many ways AIC prepares students for success.

The website was developed with a focus on helping users find and access information more easily. Enhanced search engine and answer engine optimization will help users discover AIC through traditional search engines such as Google as well as emerging AI platforms. The site also incorporates accessibility improvements to better support users who rely on screen readers and other assistive technologies.

The redesign process began in May 2025 and included input from students, faculty, deans, and staff. The project marked the College’s first major website redesign since 2015 and resulted in a more accessible, engaging, and user-friendly website that better reflects AIC today.

The new website is available at www.aic.edu.

Founded in 1885, American International College (AIC) is a private, co-educational, doctoral-granting institution located in Springfield, Massachusetts, comprising the School of Business, Arts, and Sciences, the School of Health Sciences, and the School of Education. AIC supports and advances education, diversity, and opportunity for its students and the community.