FLORENCE—Florence Bank has changed the name of its financial services division from Florence Savings Bank Financial Group to Florence Financial Group, effective Nov. 4.

In addition to being shorter and less cumbersome, the new name and branding better reflect the bank’s position as a local wealth management team that combines Florence Bank’s quality customer service with an innovative and comprehensive approach to managing and protecting assets.

“Florence Financial Group offers personalized investment services for people at every stage of life, and while our name has changed, our experienced team and the securities and advisory services offered through Commonwealth Financial Network® have not,” said Florence Bank President and CEO Matt Garrity.  

Commonwealth Financial Network® is an independent financial advisory firm with a successful track record of performance and client support. 

As part of the rebranding effort, a new website and logo have been created for the division, and team members’ email addresses have changed. No changes will be made to customers’ portfolios, account logins or passwords. 

New email addresses for team members in the financial division are: Nicole Domnarski, financial advisor, at ndomnarski@florencefinancialgroup.com; Amy Santarelli, financial advisor, asantarelli@florencefinancialgroup.com; and Adam Kittredge, operations manager, akittredge@florencefinancialgroup.com.

To learn more about Florence Financial Group, visit FlorenceFinancialGroup.com. For more information, call 413-587-1786.

To learn more about Florence Bank, visit FlorenceBank.com.

# # #

About Florence Bank

Florence Bank is a mutual savings bank chartered in 1873. Currently, the bank serves the Pioneer Valley through 12 full-service branch locations in Florence, Northampton, Easthampton, Williamsburg, Amherst, Hadley, Belchertown, Granby, Chicopee, West Springfield, and Springfield. Additionally, it offers 25 ATMs and a wide range of financial services, including investment management through Florence Financial Group to consumers and businesses. Florence Bank is consistently voted best local bank by the readers of the Valley Advocate and the Daily Hampshire Gazette.